Marketing Executive - UAE

Since 1990, Corporate Research and Investigations Limited (CRI Group) has protected businesses from fraud, bribery and corruption. Globally, we are a leading Risk, Compliance and Background Investigations company – incorporated, licensed, and insured with the most significant operational capabilities in the world’s respected financial regulatory authorities, specifically Dubai International Financial Centre-DIFC and Qatar Financial Centre-QFC.

CRI Group protects businesses by establishing the legal compliance, financial viability, and integrity levels of outside partners, suppliers and customers seeking to affiliate with your business. Based in London, United Kingdom, CRI Group is a global company with experts and resources located in key regional marketplaces across the Asia Pacific, South Asia, the Middle East, North Africa, Europe, North and South America; with further well-establish and well-connected network of operatives, local agents and researchers to undertake clients investigative research, public record research and human resources inquiries across the regions.

We are looking for a dynamic marketing professional with practical experience who isn’t just used to sending campaign briefs to agencies but knows how to develop them in-house (from start to end). We need a proactive professional with a hands-on attitude who is not afraid of any small or big task.

The main purpose of this job:

The main objective of this position is to develop and implement local marketing campaigns across multiple channels to grow CRI Group (and sister brand ABAC) brand awareness, achieve targets, and engage with local stakeholders to ensure an effective marketing strategy is achieving lead generation objective and support the local sales/BD team.

Responsibilities, skills and experience required as our Marketing Executive:  

• Partnership marketing: Assist the CMO in working with our many partners, ambassadors and sponsors to maximise co-branded opportunities by fully utilising the rights that our relationships afford.
• Supporting the CMO and global marketing team with project organisation; assisting the teams in tailoring brand positioning and brand recall strategy in all regions and thus implementing the same.
• Manage external relationships that facilitate local marketing initiatives, including selection, coordinating and working with local vendors for printing, public relations, and publishing.
• Support the Marketing team in managing the two websites and two microsites (blogs)
• 360-degree marketing understanding: works as part of the team to develop seamless and extensive marketing campaigns (organic and SEM)
• Draft and update local marketing collateral targeting a range of audiences and work with the business development department to position new and existing products and services
• Optimise content following search engine optimisation (SEO) principles; support the team in ensuring that all we do is SEO friendly and identify suitable sources to build links.
• Support all lead generation activities, including hitting MQL targets, driving lead engagement and increasing demand generation
• HubSpot knowledge is a must; we do everything through HubSpot between email marketing campaigns, landing pages, social media, CTAs and forms.
• Practical experience in targeted email marketing campaigns writing and distributing e-newsletters to the database (understands the difference between types of drip campaigns; top-of-mind vs welcome drip vs re-engagement drips vs onboarding Drip)
• Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analysing, managing, and altering schedules where necessary to optimise visits; copywriting solid skills needed.
• Support the creation, and development of live webinars, trade events and seminars
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing and updating local campaigns to include further information.
• Practical experience in implementing online marketing analytics for all digital activities – working with the wider team to monitor the effectiveness of marketing activity and ensure that all activity is tracked and demonstrates ROI
• Support the global marketing team in composing, posting and managing the company’s social media channels, including Facebook, LinkedIn, Twitter, YouTube and other relevant platforms (all done in-house)
• Monitor industry trends and draft timely, targeted copy for local marketing collateral and campaigns.
• Utilise analytics to evaluate and improve local marketing initiatives and present monthly reports to the management.
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

What we value:

• Ability to assume responsibility for a task as directed and readiness to work as part of a team
• Motivation, enthusiasm, and passion
• Ability to work self-sufficiently and as part of a team; willing to work in a small team and multi-task when required.
• Highly organised, flexible and adaptable to work effectively in a high-pressure environment
• Expansive thinking, transparency, honesty, and results
• An eye for good design
• Strong editorial skills

Our people are chosen for their skills, knowledge, enthusiasm, and attitude but, above all, their belief that anything can be achieved. If you feel you have the skills and experience to become our Marketing Executive, please click ‘apply’ today.

• Job Type: Full-time, permanent
• Salary: Competitive depending on experience
• Job Location: UAE Dubai
• Industry: Anti-Bribery, Anti-Corruption, Risk Management and Compliance Management, Investigative Research Services

About You:

• 2-3 years of experience as a marketing executive or similar role
• Excellent understanding of market research techniques, data analysis and statistics methods
• Must know strategic planning principles and marketing best practices
• Excellent communication and people skills
• Strong organisational and time-management abilities
• BBA/MBA in marketing, business administration or relevant discipline
• Ability to multi-task, prioritise and manage time effectively
• Be able to establish and maintain effective working relationships with others. 
• Proactive, creative and problem solver
• High accountable & responsible
• Must have networking skills

Why CRI Group:

• CRI Group will help you in shaping your journey through enriching global experiences, learning and development opportunities and exposure to different assignments within your role. 
• We offer diverse career paths for those who are extraordinary every day.
• The opportunity to work somewhere with pride and to be able to honestly say, “My work is contributing to Eradicate Corrupt Practices in Businesses.”
• A work culture that emphasises the individual, offering flexible working solutions, work-life balance principles, and competitive compensation.